# Targets

To create a campaign target, enter the following information:

Target Information:

- First Name. Enter the target’s first name.
- Last Name. Enter the target’s last name.
- Office Phone. Enter the target’s work number.
- Mobile. Enter the target’s mobile phone number.
- Home. Enter the target’s home phone number.
- Other Phone. Enter the alternative phone number, if any.
- Fax. Enter the target’s fax number.
- Email. Enter the target’s email address.
- Other Email. Enter the alternative email address, if any.
- Assistant. Enter the target’s assistant’s name.
- Assistant Phone. Enter the assistant’s phone number.
- Email Opt Out. When you select this box, if the target clicks the “Unsubscribe” URL to opt-out of receiving your campaign emails, the system will display email address in the Opted Out sub-panel of the campaign’s Status page.
- Invalid Email. When you select this box, if the email bounces back because the address was incorrect or does not exist, the system will display it in the Bounced Messages, Invalid Email sub-panel of the campaign’s Status page.
- Department. Enter the name of the department to which the target belongs.
- Birthdate. Enter the target’s birth date.
- Account Name. Enter the name of the account related to the target.
- Do Not Call. Select this box to add the target’s name to the Do Not Call list.
- Assigned to. Select the user who has ownership of the account related to the target.

Address Information:
- Primary Address. The primary street address for the target.
- City. The name of the city.
- State. The state in which the city is located.
- Postal Code. The zip code for the address.
- Country. The country where the city is located.
- Other Address. The secondary address for the target. Use the >> arrow to copy the primary address.
Description: Enter a brief description of the target. Click Save to save the target; click Cancel to exit the page without creating the target.